Since we are already in the subject of the difficulty of finding love amid a highly materialistic and career-centric environment, let us enumerate the reasons why discovering love in this day and age is harder than drilling oil in China.

1. In most areas, the number of women who are looking for relationships are slightly greater than the number of males who are also available and seeking relationships. (Though some statisticians say this is highly debatable because not all ‘surveys’ are representative of the whole population.)
2. Hooking up with eligible members of the opposite sex is not as easy now as it was when we were younger. Then, we had parties and meeting new people was not so awkward.
3. Career attitudes of being business-like, professional and rather stiff and calculating are being encouraged by society more compared to genuine honesty and intimacy. Therefore, we find it hard to give ourselves time to devote to love and to seeking love and, often, feel guilty when we do.
4. The work values that are constantly pounded into our heads make us ill-prepared to comply with the kinds of attitudes and demands intimate relationships require of us.
5. Women and men are at different levels right now, with women becoming more empowered and work-oriented, bent on beating males in the rat race, while males are more reluctant to simply give in and are becoming more frustrated with relationships. Females have more quickly assimilated into the male world, than men have with the female world.
6. Both sexes are fearing commitment more because of the multitude of other relationship setups that are available, like open relationships, temporary co-habitation, same-sex relationships, and others.
7. Sexually transmitted diseases are becoming prevalent and spreading fast that people find it difficult to agree to be in a committed relationship with another person. STDs cause people to become more dubious about their potential partners, thereby giving rise to more trust issues than usual.

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